Create a more personal connection with every user. With our new interests feature, you can ask users what they're most excited about — whether it's opera, ballet, musicals, or family shows — and use this information to tailor their app experience from the very first interaction.
Understanding user interests helps you deliver more relevant content, increase ticket conversion, and build long-term loyalty.
By knowing what your audience loves, you can make sure the right events appear on their home screen, and that your communication feels personal, not generic.
Users select their interests during onboarding or later in their profile.
Each selected interest automatically creates a membership in the background.
These memberships can be used to:
Dynamically personalize the home screen (e.g. highlight matching events)
Power tailored marketing and communication campaigns
Segment users for specific offers or notifications
With this feature, every user journey becomes more relevant — turning casual visitors into loyal, returning guests.
Users can select their interests even before they log in or register. Based on the selected genres, events that match the selected interest can be displayed prioritized (e.g. on top). The selection can also be used for personalized messaging campaigns.
To enable this feature, simply let us know which interest categories you'd like to include (e.g. genres, themes, or formats). Our team will then adapt the onboarding screens and configure the memberships accordingly.
